Blue Ocean Strategy

Chan Kim & Renee Mauborgne, a teacher-student duo, write this fascinating management book that looks at industry disrupters that went after uncontested market spaces (blue oceans) rather than fighting with competitors (red oceans) to gain market share.

The thing about how Callaway Golf invented the big-head golf clubs to make it easier for normal people to enjoy golf while its competitors manufactured the same tiny head clubs that made the game so challenging for the general populace.Examples like this and many more that will get you thinking about how to change market assumptions and legacy practices.

Moreover, its a really fun read!

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